It means just that.
Each cricket bat is made to order and by hand. With drawknife and muscle power.
I encourage visits, so if you want to see how your cricket bat is made then please email me and if possible come and see the effort and craft that goes into making a cricket bat by hand.
Anyone who collects their bat from me in person will know they go on the wall... by the wall.
The job of making something as special as a cricket bat is not lost on me. I like to meet the people that have entrusted me with making for them and that Affinity will play a large part in that batsman's season.
If you do get invited in, dress warm if it's gloomy and a batmaker is always partial to a bit of cake and coffee ;)